GreenLifeCap

The challenge

The problem which GreenLifeCap is addressing is reducing the amount of plastic waste. Especially related to the usage of water bottles. Despite the fact that most people acknowledge the problem, consumers still show lazy behavior. E.G. Consumers are aware that most chickens sold in supermarkets are broiler chickens (plofkippen). Most people disapprove, however they still buy it. This is because consumers are lazy and don't like to look on the label. Take the previous example, but then apply it to the plastic problem. Consumers are aware that what they are doing is harmful, but they don't care enough as labels are vague and misleading(!!!).

The solution

GreenLifeCap introduces a trademark for end consumers in the supermarket to easily recognize recycled water bottles. We sell bottlecaps to manufacturers who make their plastic bottles out of a certain % of recycled plastic. The end consumer can then easily recognize which bottles are 'good' for the environment. As consumers become more aware of global warming and other environmental problems such as plastic waste, they are more willing to change their behavior. However, it is important to note that consumers are lazy and that we have to make it as easy as possible for them to recognize "what's good and what's not". Benefits for Manufacturers: - Good for their brand image - Increase in sales - Able to raise prices (if wanted) The end goal is that people talk about the caps and the story behind it.